Media Bootcamp

Want media coverage for your business, event or personal brand? Do you need help getting media professionals interested in your story?

With Pitch Like a Pro, two working journalists will give you all the tools, information and insider knowledge you need to ace it.  

Your Instructors Have Been Published In:

This course is perfect for anyone who needs to know how to interest the media in their story. This includes: small business owners, entrepreneurs and solopreneurs, public relations professionals, and employees from small organisations or not-for-profits.  

Here's What You'll Learn: 

This jam-packed, professionally delivered media training will… 

  • Give you the tools, information and insider knowledge you need to successfully sell your story to media outlets across the globe. 
  • Teach you which platform is right for your story: TV, radio, print or online?
  • Teach you how to superpower your pitch so it stands out from the crowd.
  • Show you how to get your story into the media.
  • Teach you which old-school methods to ditch when pitching your story.
  • Help you understand the lead times of various media platforms. 
  • Tell you who you should be pitching your story to.
  • Let you know what works in today's cluttered media environment
  • Help you know exactly how to provide the right supporting materials for your story.
  • Give you specific steps to prepare for media interviews so you can use them over and over again.  

Meet Your Instructors

Sue and Ginger are working journalists with 40 years of experience between them. They have an extensive background writing for, producing and working with some of Australia and the world’s biggest radio and TV stations, newspapers, magazines and online publications. 

This means you will be learning from journalists with current, insider industry knowledge.  

How We Can Help:

  • Do you want to sell your story to the media in a way that editors and journalists will respond to? 
  • Have your current efforts at pitching to editors been less than impressive?
  • Would you like to know what today's busy media professionals care about

After our Pitch Like a Pro course, you’ll have the formula and tools to exponentially improve your success in selling your story to the media. With it's practical, "no fluff" content, Pitch Like a Pro gives you access to 4 of the 7 modules from our full Media Bootcamp course. 

In over three hours of audio, broken down into digestible, easy to understand lessons taken straight from our popular Media Bootcamp, our Pitch Like a Pro course will make sure you'll learn exactly what you need to know, without anything you don't.  

Pitch Like a Pro includes 4 modules from the full Media Bootcamp course:  

Module 1: Understanding today's media environment. Module 2: Choosing the right platform for your story. Module 3: Creating supporting materials to help sell your story. Module 4: Perfecting your pitch.  

Pitch Like a Pro DOES NOT include:

Module 5: Preparing for an interview. Module 6: Acing the interview. Module 7: Leveraging the opportunity.  

However, after buying Pitch Like a Pro, if you want to upgrade you'll be able to do this at any time and pay the just difference between the two course fees. 

Check out the course curriculum  

What People Are Saying:

Our online Pitch Like a Pro course may be a fresh new training, but our face-to-face courses have been impressing participants since we launched in 2017, and journalists Sue and Ginger have been teaching, mentoring and public speaking for years alongside their writing careers.

“Media Bootcamp was transformational. In a day I worked out my expertise and how I can apply that to my story. I found the training so valuable.” Pip

“Media Bootcamp was brilliant. I feel so much more confident about pitching myself to the media and in deciding which media is actually appropriate to my business and brand. It was incredibly useful to learn what the media actually cares about. That has saved me soooo much time. I also loved how practical the day was. I really enjoyed receiving expert feedback on my interview style. ” Samantha Nolan-Smith

“I feel infinitely more confident that I can tell my story well. Thanks Sue and Ginger. ” Sheree Henley

“Since Sue and Ginger asked me to help turn their popular face-to-face program into a first-class online course, I’ve been incredibly impressed: Media Bootcamp is 40 years of experience wrapped in a professional, engaging and information-packed online media training. I've helped over 100 companies of all sizes develop online courses based on their expertise, and I can see a real expert a mile away. It was obvious to me from day one that these two know their stuff. Separately, Sue and Ginger's experience in the media is impressive. Together, it's unbeatable. Plus, they are generous in sharing their knowledge via insider tips, real world examples, activities and demonstrations designed to ensure their students get real world results. I’d highly recommend Media Bootcamp to anyone who wants to REALLY understand how to get publicity for their business, or be awesome in their next media interview. Even though I’ve been a fly on the wall through the many months of development for this one, I’m so impressed I’m going to be doing it myself start to finish!” Maria Doyle, Curriculum Development Specialist  

A Letter From Sue And Ginger Co-Founders Of Media Bootcamp and Pitch Like a Pro 

Have you got a story you KNOW the media will love but you have no idea how to interest them in it? Who do you approach? How much advance notice do you need to give them? What platform is right for your story - would it be best for TV, radio, print or online?

Perhaps your previous attempts at selling your story in to editors, journalists and producers have been meet with the heartbreaking sound of silence?

The most likely reason is: you're not nailing the pitching process. 

We know it's true. EVERY SINGLE DAY we both hear from business owners, public relations professionals, entrepreneurs, activists and not-for-profit employees with pitches that sadly, just don't make the cut. 

We know why, and after completing Pitch Like a Pro, you will too. 

If you need to interest the media in your story, the ability to pitch like a pro is VITAL. That's why we decided to break out four of the modules of our awesome, packed Media Bootcamp course and offer it to those who ONLY want to learn how to pitch.  

If you are also going to be on the other side of the camera or microphone (ie: if you're going to be interviewed yourself) you need our full Media Bootcamp course. But if pitching well is ALL you need to know, you can save yourself a few dollars, and some time, with this course. 

Like all our courses, we've gone for practical, "no fluff" content. Every second will add value to your work. Pitch Like a Pro does this by giving you access to 4 of the 7 modules from our full Media Bootcamp course.  

In over three hours of audio, broken down into digestible, easy to understand lessons we make sure you'll learn exactly what you need to know, without anything you don't.  

For years, behind the scenes, we’ve both been helping people understand how to sell their story to the media.  

Last year, we joined forces, and started working together on Media Bootcamp, so that our students get the benefit of our forty years combined experience: between the two of us, there’s nothing we don’t know about how to get your story out there. We were blown away by the response to our in person courses, but we knew lots of you were missing out as you couldn’t come to us.  

So we’ve spent months working on this to make sure that what we launched will change the way you think about, deal with and react to the media. We’ve packed Pitch Like a Pro, and all our courses, with insider tips, real world examples, and tons of activities to fast track you to getting real world results.  

Want to get started? See you in the course!  

Sue and Ginger Media Bootcamp